Talon Mailing & Marketing, Inc.
Newsletter Archives
April 2018
Eight Reasons Why Direct Mail is More Effective Than Emails
Technology to Transform Direct Mail in 2018
Understand Your Customers, Understand Your Brand
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March 2018
Boost Sales by Improving Catalog Circulation
How Savvy Marketers Can Make the Most of Direct Mail
Database Marketing: It's Not What You Think
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February 2018
Five Customer Service Must-Do's For 2018
Looks Are Important in Direct Mail
11 Ideas to Boost Your Mid-Winter Retail Sales
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January 2018
How to do B2B Direct Mail Effectively
Tapping into the Millennial Market with Direct Mail
Avoid These Top Five Marketing Mistakes
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December 2017
The #1 Most Important Technique for Writing Copy
How You Can Innovate With Direct Mail
3 Last Minute Marketing Tips to Get Ready for the Holidays
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November 2017
Consumers Consider Mail Believable as Digital Faces Trust Fatigue
The Ten Golden Rules of Direct Response Marketing
Ten Tips For Creating B2B Copy That Connects
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October 2017
Six Ways To Leverage Customer Reviews
Why Data-Driven Retailers Are Loving Direct Mail
Don't Get Lumped In With Other Direct Mail
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September 2017
Why Direct Mail Might be the Best Marketing Tactic
Creating Value and Sales With Passive Marketing
How Talon Has Prepared and Planned For Disasters
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August 2017
Ways To Increase Sales With Direct Mail
Why Direct Mail Gets Opened More Than Email
Four Fatal Errors Than Can Tank Your Direct Marketing
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July 2017
Why Direct Mail Can Be an Effective Way to Reach Millennials
8 Tips to Wow Your Prospects so They Buy From You
How to Use the 'Rule of Three' to Create Engaging Content
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June 2017
How the Seasons Affect Your Direct Mail Campaigns
Direct Marketing Still Works in an Electronic World
In Marketing, Connecting is More Important Than Data
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May 2017
Four Reasons Why Direct Mail Shouldn't Be Written Off
How to Connect With Your Audience on an Emotional Level
How Direct Mail Can Impact Your Business
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April 2017
A Must Read For Anyone Wanting to Succeed in Marketing
How to Extend the Life of Your Direct Mail Postcard or Brochure
How to Calculate the Success of a Direct Mail Campaign
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March 2017
Two Compelling Reasons to Use Urgency Marketing
Three Simple Ways to Leverage Customer Data
How to Create Sticky Direct Mail
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February 2017
Four Free Marketing Tools
Three Sales and Marketing Strategy Ideas For 2017
Download Talon's Free Postage Software With The Latest Rates
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January 2017
Five Ways To Increase The Effectiveness Of Your Marketing
Eight Ways To Improve Your Direct Mail
Four Ways To Supercharge Your Postcard Marketing
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December 2016
The Holiday Marketing Tactic You Should Try
Direct Mail + Digital: A Match Made In Marketing Heaven
Three Ways To Get Maximum Power Out Of Direct Mail
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November 2016
Seven Great Reads to Drive Your Marketing
Five Ways to Tell Your Story So People Actually Care
Three Effective Ways to Use Direct Mail In Multi-Channel Campaigns
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October 2016
Six Major Strategies to Conquer Your Direct Marketing Challenges
10 Direct Mail Mistakes to Avoid to Grow Your Business
Use Personalized Postcards to Increase Response Rates
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September 2016
Three Direct Mail Essentials To Get Your Mail Opened
This Personalized Item Will Help Grow Your Business
Four Reasons Why B2B Direct Mail is Still a Powerful Tool
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August 2016
Why Direct Mail is Far From Finished
Seven Marketing Podcasts You Should Listen To
Best Practices For Direct Mail
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July 2016
Five Tips For Successful Direct Mail Marketing
Six Signs You Need To Invest More Money In Marketing
Three Marketing Goals Every Small Business Should Pursue
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June 2016
Should You Invest in a Direct Mail Campaign?
How To Grow Your Business Through Golf
Download Talon's Free Postage Software With The Latest Rates
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May 2016
Direct Mail Postcards: Design vs. Copywriting
Direct Mail is Back From the Dead
Four Ways To Get Your Marketing Database In Order
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April 2016
Postal Rates To Drop 4.3% In April
Stop Annoying Your Customers: Use Direct Marketing That Works
Seven Essential Steps To Maximize Direct Marketing
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March 2016
Five Innovative Ways To Use Direct Mail in 2016
Direct Mail: Integral to the Marketing Mix in 2016
Seven Tips To Improve Your Direct Mail Performance
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February 2016
Avoid These Direct Marketing Mistakes For Success
Ten Marketing Resolutions to Make For 2016
Five Lead Generation Lessons You Learned in Kindergarten
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January 2016
Four Reasons Why Direct Mail is Better Than Email Marketing
Four Principles of Direct Mail That Stand The Test of Time
Direct Mail Still a Winner For Your Fundraising Efforts
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December 2015
Direct Mail Testing: Your 3-Step Guide to Better Response Rates
Five Mistakes That Will Doom Your Direct Mail Campaign
Seven Trends to Watch in Direct Mail
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November 2015
Three Reasons Why Visual Data is Essential
Five Powerful Direct-Mail Holiday Marketing Tools
Rethink Direct Mail Offers
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October 2015
Direct Mail is Still Here and It's Better Than Ever
Direct Mail Beats Digital Ads in Driving Consumers to Act
Seven Tips For Awesome Direct Mail Copy That Sells
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September 2015
Four Reasons To Choose Direct Mail Over E-Mail Marketing
Is Ad-Blocking Hurting Your Marketing Efforts?
This Personalized Calendar Will Help Grow Your Business
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August 2015
Why Direct Mail is Seeing a Resurgence
Six Simple Ways To Engage Your Audience With Direct Mail Postcards
Costello Calls To Buy A Computer From Abbott
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July 2015
How To Give Your Direct Mail Campaign Extra Punch
Why Modern Marketing Takes More Than Just Guts
How Free Samples Attract Paying Customers
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June 2015
Disney's One-to-One Content Points to the Future of Content Marketing
Why Many Small Businesses Don't Spend Enough on Marketing
Seven Tips to a Successful Direct Mailing
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May 2015
Are Postal Rates Headed Up, Down, or All Around?
Top 20 Tips For Effective Direct Mail
Four Steps to Creating a Great Marketing Plan
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April 2015
CAN-SPAM Mistakes To Avoid In Your Email Marketing
Improve Direct Mail Response With Personalized URLs
Five Tips To Improve Your Direct Marketing
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March 2015
Print Bounces Back to the Top of Direct Mail Marketing
How to Track and Measure the Success of Your Postcard Campaign
Get a Grip on Your Data
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February 2015
Nine Ways To Use Urgency Psychology To Improve Conversions
The Direct Mail Checklist For 2015
Five Tips For Making Your Postcard Mailing a Success
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January 2015
Postal Service Starts Fiscal Year With Growth and a Bang
56% of Google's Online Ads Are Never "Seen"
Here's Why Retailers Keep Sending You Catalogs
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December 2014
The Secret to Improving Your Marketing, The 5 Rules of A/B Testing
The Five Best Practices For The Perfect Direct Mail Campaign
10 Goals For Marketing Success
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November 2014
Send Direct Mail Straight to Your Target Market
What Should Your Small Business Spend on Marketing?
Eight Tips to Writing Great Copy For Direct Mail
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October 2014
Five Keys to a Great Small Business Marketing Strategy
Your Direct Mail May Go in the Trash If You Make These Four Mistakes
Rate Cut Has Shippers Switching to the Post Office
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September 2014
Eight Reasons Why Direct Mail Still Works
Want Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience
Six Mistakes Marketers Make Daily
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August 2014
Can Direct Mail Benefit Your Business?
In Closing B2B Sales, Follow-Up Matters
Why Direct Mail Still Works
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July 2014
Does Internet Advertising Work At All?
5 Cost Cutting Tips For Any Direct Mail Package
Talon's Prepared For Disasters. Are You?
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June 2014
How to Beat Big Companies at Marketing
Ten Ways to Make Direct Mail Work
Direct Mail Tips: Length, Timing and Segmentation
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May 2014
Learn Why Direct Mail Works For Any Business
Print Isn't Dead: How to Use It in 2014
Why Retailers Mail So Many Catalogs
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April 2014
Tracking Your Direct Mail Campaigns
The Key to Successful Marketing Programs? Trust Your Data
Direct Marketing Really Works!
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March 2014
Postal Boot Camp Offers Printers & Mailers a Primer on Mailpiece Design & Postal Regulations
Six Attention-Grabbing Direct Mail Designs
Download Talon's Free Postage Software With the Latest Rates
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February 2014
Not Working With Talon? Does Your Provider Do This?
Three Tips For Getting Your Letters Read
Three Ways Direct Mail Beats Google
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January 2014
How To Create The Perfect Piece of Direct Mail
The Importance of Great Photos
Post Office to Defer Barcode Requirements For Mailers
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December 2013
5 Simple Ways to Get Your Customers to Listen to You
Failed Marketing Buzzwords That You Really Shouldn't Use
5 Insider Tips to Effective Direct Mail Campaigns
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November 2013
New Tailored Google Ads Risk User Privacy
Study Says Direct Mail Still a Key Segment
The Five Most Common Direct Mail Mistakes and How to Avoid Them
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October 2013
Direct Mail is Alive and Well
Five Key Elements of a Successful Direct Marketing Campaign
LinkedIn Sued For Hacking User Accounts For Marketing Purposes
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September 2013
Six Ways to Make Your Direct Marketing Campaign a Success
Guess Who's Using Direct Mail? You need to see this story
Understanding Direct Mail's Impact on Lead Gen and Revenue
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August 2013
Is Gmail's New Inbox an Email Marketing Killer?
Luxury Retailers Hit Their Targets with Direct Mail
Five Writing Habits For Great Marketing Brochures
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July 2013
Web Display Ads Often Not Visible
Three Basics of Successful Direct-Mail Marketing
9 Strategies For Improving Your Outer Envelope
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June 2013
11 Resources to Help Your Direct Marketing Campaigns
6 Things Marketers Need to Know Before Dialing a Cell Phone
Post Office to Offer 5% Discount on Samples
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May 2013
Four Steps To Build The Ultimate Direct Mail Marketing System
Have You Missed 80% of Your Market?
Why Direct Marketing is Still King of ROI
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April 2013
Direct Mail Still a Bargain For Marketers
How To Avoid The Great Marketing Mistake
Ten Elements Every Direct Mail Piece Should Have
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March 2013
Don't Underestimate 'Old School' Direct Mail
Get a Grip on Your Data
Are Cell Phones to Blame For The Dwindling Magazine Business?
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February 2013
Five Design Tips For Direct Mail Marketing
Direct Mail's Resurgence and New Role in Integrated Marketing
Post Office Announces Two New Promotions to Lower Postage Costs
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January 2013
Don't Let Growth Fool You: Mobile Advertising Is Still Failing
Direct Mail Hits The Mark
How To Get Your Direct Mail Piece Noticed
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December 2012
Talon Helps The Town of Huntington Mail 60,000 Flyers in 24 Hours
Obama's 'Big Data' Victory
Do You Practice Good Hygiene?
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November 2012
Mobile Barcodes and Direct Mail to Drive Holiday Shopping
Direct Mail Still a Force in Political Campaigns
Tips For Cutting Costs With Direct Mail Postcards
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October 2012
The Post Office's "Every Door Direct Mail" Program May Not Be Beneficial to Marketers
The Human Touch of Direct Mail Marketing
Is Direct Mail a Green Marketing Medium After All?
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September 2012
Facebook Spars With Advertiser Over Click Fraud Allegation
Eye-Catching Messages for Successful Direct Mail Marketing
How to Make Direct Mail Work For Your Business
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August 2012
Post Office To Run a Postage Sale During the Holiday Season
Build Your Database!
Direct Mail Can Be "More Cost-Effective" Than Email
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July 2012
Do Small Businesses Need the U.S. Postal Service Anymore?
Sometimes It's Good to Unplug
Direct Marketing Really Works!
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June 2012
Stimulate Your Prospects' Brains For Better Direct Marketing
Seven Tips to a Successful Direct Mailing
Can Facebook Continue to Attract Advertising?
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May 2012
Getting the Most Out of Direct Mail
The Top 10 Marketing Tips of All Time
Direct Mail Plays an Important Role in The Digital Age
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April 2012
Direct Mail: Alive and Kicking
USPS Reveals Details of Summer's Mobile Barcode Promotion
10 Secrets to an Effective Mail Piece
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March 2012
Business Mailers Rankled by Obama Call to End Saturday Delivery
Enhancing Your Credibility With Your Customers and Prospects
Nearly 1 Billion Served: Delivering For Fast-Food Chains
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February 2012
U.S. Postal Service Launches '2nd Ounce Free'
Download Talon's Free Postage Software With Latest Rates
Direct Mail Makes a Lasting Impression
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January 2012
Direct Mail Adds Up
Impress Your Customers Using Postcards
Direct Mail Tips: Getting More Out of Your Postal Budget
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December 2011
Talon Announces a Special Referral Promotion
Is Your Direct Mail Service Provider the Right Size and Fit?
68% of E-Commerce Sellers to Offer Free Shipping During 2011 Holiday Season
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November 2011
7 Proven Techniques to Boost Direct Marketing Response
Pitney Bowes Survey Predicts Boost in Personalized Direct Mail
Direct Marketing Drives Sales
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October 2011
President Obama Unveils a Plan to Save the U.S. Postal Service
Get 'Em While They Last: 'Daily Deal' Sites Dying Fast
Five Tips For a Successful Direct Mail Promotion
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September 2011
Post Office Drops Request for Exigent Rate Increase in 2012
Increase Response Rates With QR Codes
Post Office Builds Direct Mail Volumes Among Small Businesses
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August 2011
Postcards and Other Formats for Direct Mail
It's Never Been Easier to Send Direct Mail
Post Office to Launch New Website
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July 2011
Direct Mail Marketing Is Bouncing Back
The Five Most Common Direct Mail Mistakes and How to Avoid Them
Post Office Announces QR Code Discount Promotion
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June 2011
Credit Card Companies Could Stop Spam Now, but Will They?
Five Ways to Create Better Direct Mail
After U.S. Postal Service Complaint, Burger King Agrees to Modify Ad
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May 2011
Postage Rates Rising, but Not for Most Letters
Download Talon's Free Postage Software with the Latest Rates
Back to Basics: Seven Tips for Better Direct Mail Response
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April 2011
Online Self-regulation May Not Satisfy Obama Administration
10 Little-Known Formulas for Successful Advertising
Magazines' New Rules for Counting Digital Sales
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March 2011
Internet "Do Not Track" Bill Introduced in Congress
Nine Easy Steps to Direct Mail Success
Looks Like You Don't Have Mail!
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February 2011
Good News for Mailers Along With the Rate Hikes
Ads in Bank Statements: Latest Targeting Controversy
Car Repair Shop Triples Business Through Postcards
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January 2011
A Bailout for the U.S. Postal Service?
8 Direct Mail Marketing Tips for Success
Phone-Wielding Shoppers Strike Fear into Retailers
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December 2010
Five Tips That Could Save Your Direct Mail Campaign
Pump Up Marketing Efforts With Direct Mail
More Red Ink at the Post Office Demands Change
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November 2010
Five Insider Tips to Effective Direct Mail Campaigns
Mail Groups Feel Vindicated by PRC Rate Decision
Five Tips for Complying with the Can-Spam Act
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October 2010
CMO Survey Reveals Marketer Optimism
The 7 Key Differences Between Business-to-Business and Consumer Marketing
Direct Mail Copywriting is an Art Form
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September 2010
Image Sales And Talon Get Personal.
Is Direct Mail Dying?
Global Spending On Direct Mail To Increase Through 2015.
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August 2010
Advertising With Direct Mail: The Advantages.
5 Writing Habits For Great Marketing Brochures.
What Your Mail Services Won't Tell You (But We Will).
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July 2010
Talon Is Prepared For Disasters. Are You?
Direct Mail - Volume Grows In 2010 First Quarter.
Motor School Uses Direct Mail to Drive New Customers.
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June 2010
Value May Enhance The Effectiveness of Direct Mail.
10 Elements Every Direct Mail Piece Should Have.
Talon Introduces Residential Delivery Indicator Service.
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May 2010
Talon Makes Saving Money On Mailings Automatic.
There's A Difference Between The Medium & The Ad.
E-mail Spam May Be Increasing The Effectiveness Of Direct Mail Marketing.
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April 2010
In Direct Mail Marketing, Simplicity Sells.
Direct Marketing Still Alive And Well - Study Shows High Response Rates.
Facts And Figures About The Post Office.
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March 2010
How A Simple Text Ad Increased The Response Rate By 9,000%.
When The Going Gets Tough - Take The Marketing Route To Growth.
No Saturday Mail Delivery?
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February 2010
6 Ways Direct Mail Will Thrive In The New Year.
Think Again Before Trimming Your Direct Mail Budget.
Designing Your Direct Mail Ad To Get Responses.
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January 2010
10 Steps For Marketing Success in 2010.
6 Things You Should Know Before Renting A List.
Using Testimonial Letters For More Effective Direct Marketing.
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December 2009
Why The Post Office Is Freezing Rates & What It Means For 2010.
Twitter's Users Fell 7.9%.
Improve Your B2B Direct Mail Response Rates With Premiums.
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November 2009
U.S. Post Office Promises No Rate Hike In 2010.
Invisible Ads Haunt Marketers.
Seven Tips For A Successful Direct Mailing.
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October 2009
How To Maintain Your Market Share In Recession Times.
A Five Step Plan To Finding More Customers.
Post Office Sponsors Free Direct Mail Webinars.
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September 2009
What Do Customers Really Want?
The Best Examples of Google's Worst Ads.
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August 2009
The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold.
Six Great Newsletter Ideas.
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July 2009
Direct Mail Has Marketing Advantages For Business.
Web Ad Sales Opens Door To Viruses.
The Post Office Lowers Rates For High-Density Flat Mail.
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June 2009
How To Create An Effective "Self-Mailer".
Download Talon's Free Postage With The New Postal Rates.
Postal Service Launches Direct-Mail Promotional Campaign.
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May 2009
Using Direct Mail to Promote Consulting Services.
The Nation Gets Serious About Coupons.
Post Office Announces "Summer Sale".
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April 2009
How To Save Substantial Money On Your Next Mailing.
Study Shows First-Time Online Donors Often Do Not Return.
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March 2009
Print vs. Email Newsletters: Six Reasons You Shouldn't Only Do An Email Version.
Some Consumers Are Ready For Good Times.
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February 2009
Is Your Direct Mail Service Provider The Right Size And Fit?
The Top Eight Direct Marketing Offers Of All Time.
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January 2009
Is Your Data Processing Bureau or Mail House Going Out Of Business?
How To Avoid Six Direct Mail Mistakes.
Setting Strategy: Retailers Hope To Clip A Path To Success.
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December 2008
Marketing Budgets Showing Resilience.
NCOA Reminder and a Work-Around Solution.
Have You Thought About Polybagging Your Next Mailing Project?
Eight Ideas For Finding New Donors In Today's Economy.